Albion Engineering

Dispensing Gun Manufacturer
Albion Engineering Company
http://www.albioneng.com

COMPANY
Albion Engineering was established in 1929 by F. Karl Schneider in Philadelphia, Pennsylvania. In 1936, he was awarded a patent for a smooth rod drive caulking gun—launching Albion into the dispensing tool market. Today, the Albion Engineering Company has over 600 catalogued dispensing tools, accessories, and specialty products. The Schneider family remains committed to continuing the Albion tradition of innovation and quality. Albion actively designs and patents new dispensing tools for many applications.

REQUIREMENTS
ADI began working with Albion Engineering in September 2000 to build a Web site for the Thomas Register. This is the third Web site ADI developed for Albion since 2000. With this redesign, the goal was to effectively represent Albion's vast product line and the company's ability to engineer dispensing solutions to any specification. Albion wanted this site to brand the company as an industry leader in developing high quality, high performance, dispensing solutions.

SOLUTIONS
The new Web site was designed to give Albion an updated look and feel with a flash element featuring the products—as Albion's quality products speak for themselves. The Web project includes a complete database-driven backend with administrative content management, and includes a useful Tool Selection Chart which allows visitors to easily find the best tool for the job.

RESULTS
The new Web site is meeting the goals of Albion Engineering. Since its launch, Albion has seen an increase in the number of leads generated through the Web site, specifically from OEMS, a market that Albion had wanted to tap into with the development of the new Web site. The company has also seen a marked increase in customers looking to resolve dispensing problems that go beyond the simple purchase of caulking guns. Albion has been able to serve these customers by developing products to meet their needs.

In 2004, AlbionEng.com recorded an average of 2,200 unique visitors a month, with 27,040 new visitors. Total page views leapt from 23,623 in 2003 to 158,465 in 2004.

BENEFITS
Albion Engineering has succeeded in showcasing themselves as effective dispensing solution providers, gaining customers in the OEM market, as well as companies looking to solve unique problems. Albion currently receives at least one substantial lead every day from their Web site.

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